Outbound Engine

AI-Powered Outbound for Fitness

We find Fitness companies showing buying signals and send personalized outreach that references their specific situation.

The Problem

Member acquisition costs $50-100 but average lifetime value barely covers it. January spike in leads but 70% cancel by March. Competing with $10/month chains and free YouTube workout content

How It Works

From setup to results.

1

Lead Sourcing

ICP-matched leads sourced by industry, title, size, geography — plus social intent signals.

2

7-Layer AI Enrichment

Each lead gets deep research: LinkedIn profile, company analysis, recent news, job postings, website scan, pain point mapping.

3

Qualification & Scoring

AI scores every lead on fit and intent. High-value prospects route to outreach.

4

Personalized Outreach

Email sequences + LinkedIn connections and DMs — copy generated per lead.

5

Reply Handling

AI classifies intent, drafts responses, and routes hot leads to your calendar.

FAQ

Common questions.

How does outbound work for gyms and fitness studios?+
I target two channels: direct-to-consumer (new movers, corporate employees, social media fitness enthusiasts in your area) and B2B (corporate wellness partnerships). Corporate deals bring 10-50 members at once and have lower churn than individual signups.
Can this work for specialized studios like CrossFit or yoga?+
Specialty studios benefit more than big-box gyms. I target people showing interest in your specific modality — CrossFit enthusiasts who just moved to your area, yoga practitioners posting about studio searches, or companies looking for team-building wellness activities.
What about member retention?+
The Inbound Engine handles the retention side — automated check-ins with members who haven't visited in 2 weeks, no-show follow-ups, and referral nudges to active members. Outbound fills the top of funnel; inbound keeps them.

Ready to get started?

Book a 15-minute diagnostic call. I'll assess your situation and show you exactly how the system works for your business.

Book your strategy call →